Meta Pixel helps you track user interactions and gather data for optimizing Facebook ad campaigns, as well as measure the effectiveness of their ads by understanding user behavior, such as visits, purchases, and other actions taken on the site. This data allows for improved ad targeting, custom audience creation, and conversion tracking, enhancing overall advertising efficiency.
This feature is available to Growth and Pro subscribers, and here's how to set it up:
Head over to Settings > General.
Scroll down and click on Instagram, Meta & GTM, then toggle on Facebook Pixel.
Input your Meta Pixel ID into the given field.
Click Save at the bottom of your screen.
How to Find Your Pixel ID
Proceed to the Meta Events Manager page. Click on the data source you would like to access and navigate to the settings page. From there, click on the Pixel ID shown and it would be automatically copied on to your clipboard.
