Here are the 10 most common mistakes new merchants make—and exactly how to avoid them.
1. Adding Too Many Products
It’s tempting to upload everything at once—but too many choices can overwhelm customers.
Why this hurts:
Customers take longer to decide
There is a higher chance they will leave without buying
What to do instead:
Start with the 3–5 best products
Focus on your strongest sellers
Expand later based on demand
2. Using Low-Quality Product Photos
Your photos are the first thing customers notice.
Why this hurts:
Low trust
Lower perceived value
Fewer conversions
What to do instead:
Use natural lighting (near a window)
Keep backgrounds clean and simple
Take multiple angles
Be consistent across products
*Sample is on a Pro Storefront.
3. Unclear Pricing
If customers are confused about pricing, they won’t proceed.
Why this hurts:
Creates hesitation
Leads to abandoned orders
What to do instead:
Show full price upfront
Clearly indicate:
Delivery fees are on top of the item cost
Add-ons or variations
Avoid hidden costs
*Sample collects payment fees based on the location
4. Missing or Confusing Instructions
Customers shouldn’t have to guess what happens after they order.
Why this hurts:
Increases questions and delays
Reduces trust
What to do instead:
Clearly explain:
How to order
Payment steps
Delivery or pickup details
Expected timelines
👉 The clearer your process, the smoother your orders. We suggest that you add all information to a structured FAQ section.
*Sample is on a Pro Storefront.
5. Not Testing Your Store Before Launch
Many merchants skip testing—and only discover issues when customers do.
Why this hurts:
Failed payments
Confusing checkout experience
Lost first customers
What to do instead:
Place a test order and check:
Payment flow
Notifications
Instructions
Total amount accuracy
6. Making Ordering Too Complicated
The more steps required, the fewer people complete checkout.
Why this hurts:
Drop-offs increase
Customers lose interest
What to do instead:
Keep your flow simple
Avoid unnecessary steps
Ensure everything is clear in one pass
👉 Fast and easy = more conversions
Sometimes, additional questions are necessary. Feel free to add more questions on the order form.
7. No Urgency or Reason to Buy Now
If there’s no urgency, customers will delay—and often forget.
Why this hurts:
“I’ll buy later” = no sale
What to do instead:
Create simple urgency:
Limited slots
Cut-off times
Launch promos
Examples:
“Orders close at 5 PM today.”
“Only 20 slots available”
👉 To create more urgency, add product labels to your shop to convey their availability.
8. Posting Without a Clear Call-to-Action
Many sellers post content—but forget to guide customers.
Why this hurts:
People don’t know what to do next
Lower click-through rates
What to do instead:
Always include a clear CTA:
“Order here: [link].”
“Reserve your slot now.”
“Message us to order.”
👉 Don’t assume—tell customers exactly what to do. Please tag us on Instagram so that our team can repost the content too 🎉
9. Waiting for Your Store to Be Perfect
Perfection delays progress.
Why this hurts:
You miss early sales
You learn slower
What to do instead:
Launch when your store is good enough
Improve based on real feedback
👉 Action beats perfection
10. Not Following Up With Customers
Your first customers are your most valuable ones.
Why this hurts:
Missed repeat sales
No relationship building
What to do instead:
Send a thank-you message
Ask for feedback
Let them know when you’re selling again
👉 Repeat customers = easier future sales
Final Checklist Before You Launch
Before sharing your store, quickly confirm:
✅ Products are complete and clear
✅ Photos look clean and consistent
✅ Prices and fees are transparent
✅ Payment methods are working
✅ Instructions are easy to follow
✅ You’ve placed a test order
Most successful stores don’t get everything right at launch.
They start early, learn fast, and improve with every order. 😊